The Sports Backers Kids Challenge is a FREE incentive-based fitness program for elementary school-aged children in the metro Richmond area. The program encourages youth to run 26 miles over the course of a 10-week period beginning January 23rd. It’s a fun and easy way for teachers and parents to get kids moving!
Just follow these steps:
1. Run!
Run or walk at least 1 mile every other day. That’s four laps around a regulation track. You can run whenever and wherever you want – at home, during recess, or even at soccer practice.
2. Track your progress!
Click here to print out a Running Log to track your progress. For best results, print on 11 x 14 Legal size paper. When training begins, color one square each time you complete 1 mile. We trust that you’ll use the honor system when tracking your mileage!
3. Earn Rewards!
By running, you’ll earn cool prizes at the 5, 10, 15, and 20 mile marks along the way. Just have an adult sign the appropriate sponsor coupon, then trade it in at Sports Backers Stadium (or to your teacher if your school is participating in the Kids Challenge) for the reward!
This year, Kids Challenge participants will earn the following prizes for every five miles they run:
1. FREE magnet frame at 5 miles
2. FREE frisbee at 10 miles
3. FREE sunglasses at 15 miles
4. FREE drawstring bag at 20 miles
5. Kids Challenge finisher medal at 26 miles
4. Celebrate!
To complete the Kids Challenge, run all 26 miles, color in the squares and collect your finisher’s medal!
Kids Challenge participants have the option to run one of their miles at the Virginia 529 Kids Run on Saturday, March 31, 2012 (paid entry required). The one-mile run will take them across the same finish line as participants in the Ukrop's Monument Avenue 10k, where they will be greeted by cheers from the crowd and awarded with commemorative finisher medals.
Faith Hecht coordinates the Sports Backers Kids Challenge program for the Sports Backers. If you have questions about the program or would like to get a large quantity of Running Logs, please contact her at faith@sportsbackers.org or call her at (804) 285-9495 x250.


