Young people are a key target of the Active RVA movement, so we’ve created Kids Run RVA – the umbrella program for all of Sports Backers youth running programs designed to promote a physically active lifestyle to youth in the Richmond region. We offer a host of programs and events targeted towards Richmond’s youth:
- Sports Backers Kids Challenge: an incentive-based youth running program for elementary school-aged students.
- 10k Healthy School Challenge: Competition that rallies middle and high school-aged students to run for school spirit. The schools with the highest percentage of students participating in the Ukrop’s Monument Avenue 10k win a cash prize.
- Running in Schools: If you are a teacher or school administrator and would like more information on how to get a running/walking program started at your school, please contact our Youth Programs Coordinators Cheryl Oliver or Faith Hecht.
Our newest running and walking initiative strives to reach Richmond’s underserved populations with programming before and after school. By increasing access to underserved children in low-income elementary schools, we can support their healthy growth and reverse the childhood obesity epidemic that plagues poor neighborhoods in greater percentages.
A primary focus area of the Sports Backers is to get more kids moving more often. Physical inactivity--a habit often established during youth--is directly associated with increases in high cholesterol, high blood pressure and type 2 diabetes. Programs aimed at improving physical activity levels with youth can have a long-term impact on young people's health and well-being. Together, all of our programs will instill a consistent habit of physical activity that will continue to flourish into adolescence and adulthood.